Booklet

author

Steve Mellor

Marketing

Zero To 25k Instagram

marketing

Marketing

|

WHAT I'VE LEARNED IN 6.5 MONTHS

Zero To 25k Instagram

THE START: APRIL 29th

THE WHY

My original goal with this account was to share UI/UX designs that myself and others had created.

I quickly learned that I needed to become more focused and niche specific. So I decided to make...

THE PIVOT: APRIL 29th

I LIKE TO TEACH

The focus was clear: Leverage my 15+ years of experience, my two startup ventures worth of knowledge, my side hustles in app development, and share it with anyone who needs it.

TWO WEEKS IN

TRACTION IS SPARSE

I didn't understand the business behind Instagram and how to grow an account by leveraging hashtags, posting schedule, designing content, etc.

TRACTION IS SPARSE

AFTER 1.5 MONTHS 5000 FOLLOWERS

Woo hoo! Made the corrections and jumped up considerably over the next month.

THE ALGORITHM GOT ME: 8,661 IT'S OVER

The algorithm changes thought I was using a graphic element that was 'hateful' or 'harmful' or 'Promoted Violence'.

Engagement plummeted, followers ceased, I thought this I was finished.

I ALMOST GAVE UP, I WAS DEFEATED

I eventually took July and August off from posting and engaging daily.

  • Posting: 1x a week
  • Engagement: Poor
  • Followers Per Day: -30
  • Quality: Trash
  • Mood: Trash

I ALMOST GAVE UP, I WAS DEFEATED

3 MONTHS AND +25K FOLLOWERS LATER A REBIRTH

  • Posting: 1x a day
  • Engagement: Respond to everything
  • Followers Per Day: -400
  • Quality: Improving
  • Mood: Rejuvenated
  • Goal: 30K followers by December 1 st
  • Stretch Goal: 50K followers by January 1st.
  • Current: 25.2K / November 26th

ACTION ITEMS

Posting daily

To grow effectively, you need to post 1-2x a day minimum

Content is actionable

Are you driving users to engage with you

Responding to all comments

Are you giving more than you are receiving

Using hashtags correctly

Are the hashtags relevant, non-spammy, and related

Are you enjoying posting

If you don't enjoy it, then why are you doing it

NOW GO BUILD IT!

NEED HELP? JUST ASK

15 years experience Two startup ventures Creative and Marketing roles 3 Top 25 Games in the app store

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