Youtube tips 4 small biz

Youtube tips 4 small biz

By 2022, online videos will 0 make up more than 82% of all consumer internet traffic —15 times higher than it was in 2017. (Cisco)

Viewers retain 95% of a message when they watch it in a video, compared to 10% wnen reading it in text

THE 3 KEY REASONS PEOPLE GO ON YOUTUBE ARE: TO BE

• INFORMED
• EDUCATED
• ENTERTAINED

USE THESE TOOLS TO OPTIMIZE YOUR CHANNEL

• VID IQ
• KEYWORDS EVERYWHERE
• TUBEBUDDY
• SOCIALBLADE
• GOOGLE TRENDS

TITLES

• HOW TO
• HOW I
• SECRETS OF
• WARNING TITLE (DON'T DO..)

CHANNEL INTRO VID

• WHO ARE YOU?
• WHYTHEYSHOULDSUOSCRIBE
• CTA
• BE ASPIRATIONAL

METRIC THESE ARE 2 OF THE KEY METRICS TO PAY ATTENTION TO. SOBSCRIBERS ARE NOT THE MOST IMPORTANT.

• TR (Click through rate)

• Minutes WATCHED

THUMBNAILS

• BOLD EASY TO READ G DIFFERENTIATE

• AVOID TEXT GETTING CUT OFF, PLACE IN TOP LEFT CORNER OR CENTER

• USING A HUMAN FACE IN THE THUMBNAIL IS BETTER •USE BRAND COLORS FOR CONSISTENCY

• KEEP IT ASPIRATIONAL

• AVOID CLICK BAIT BUT KEEP IT INTERESTING

BONUS TIPS

• LOOK DIRECTLY AT CAMERA WHEN SPEAKING

• PLAN CONTENT AHEAD OF TIME

• TALK ON TOPICS YOU ARE CONFIDENT IN 4 BE POSITIVE, HONEST AND TRANSPARENT

• KNOW YOUR AUDIENCE

WANT TO LEARN MORE ABOUT YOUTUBE?