Booklet
Youtube tips 4 small biz
Youtube tips 4 small biz
By 2022, online videos will 0 make up more than 82% of all consumer internet traffic —15 times higher than it was in 2017. (Cisco)
Viewers retain 95% of a message when they watch it in a video, compared to 10% wnen reading it in text
THE 3 KEY REASONS PEOPLE GO ON YOUTUBE ARE: TO BE
- INFORMED
- EDUCATED
- ENTERTAINED
USE THESE TOOLS TO OPTIMIZE YOUR CHANNEL
- VID IQ
- KEYWORDS EVERYWHERE
- TUBEBUDDY
- SOCIALBLADE
- GOOGLE TRENDS
TITLES
- HOW TO
- HOW I
- SECRETS OF
- WARNING TITLE (DON'T DO..)
CHANNEL INTRO VID
- WHO ARE YOU?
- WHYTHEYSHOULDSUOSCRIBE
- CTA
- BE ASPIRATIONAL
METRIC THESE ARE 2 OF THE KEY METRICS TO PAY ATTENTION TO. SOBSCRIBERS ARE NOT THE MOST IMPORTANT.
• TR (Click through rate)
• Minutes WATCHED
THUMBNAILS
• BOLD EASY TO READ G DIFFERENTIATE
• AVOID TEXT GETTING CUT OFF, PLACE IN TOP LEFT CORNER OR CENTER
• USING A HUMAN FACE IN THE THUMBNAIL IS BETTER •USE BRAND COLORS FOR CONSISTENCY
• KEEP IT ASPIRATIONAL
• AVOID CLICK BAIT BUT KEEP IT INTERESTING
BONUS TIPS
• LOOK DIRECTLY AT CAMERA WHEN SPEAKING
• PLAN CONTENT AHEAD OF TIME
• TALK ON TOPICS YOU ARE CONFIDENT IN 4 BE POSITIVE, HONEST AND TRANSPARENT
• KNOW YOUR AUDIENCE
WANT TO LEARN MORE ABOUT YOUTUBE?