Booklet

author

Jeremy Mura

Design

Youtube tips 4 small biz

design

Design

|

Youtube tips 4 small biz

By 2022, online videos will 0 make up more than 82% of all consumer internet traffic —15 times higher than it was in 2017. (Cisco)

Viewers retain 95% of a message when they watch it in a video, compared to 10% wnen reading it in text

THE 3 KEY REASONS PEOPLE GO ON YOUTUBE ARE: TO BE

  • INFORMED
  • EDUCATED
  • ENTERTAINED

USE THESE TOOLS TO OPTIMIZE YOUR CHANNEL

  • VID IQ
  • KEYWORDS EVERYWHERE
  • TUBEBUDDY
  • SOCIALBLADE
  • GOOGLE TRENDS

TITLES

  • HOW TO
  • HOW I
  • SECRETS OF
  • WARNING TITLE (DON'T DO..)

CHANNEL INTRO VID

  • WHO ARE YOU?
  • WHYTHEYSHOULDSUOSCRIBE
  • CTA
  • BE ASPIRATIONAL

METRIC THESE ARE 2 OF THE KEY METRICS TO PAY ATTENTION TO. SOBSCRIBERS ARE NOT THE MOST IMPORTANT.

• TR (Click through rate)

• Minutes WATCHED

THUMBNAILS

• BOLD EASY TO READ G DIFFERENTIATE

• AVOID TEXT GETTING CUT OFF, PLACE IN TOP LEFT CORNER OR CENTER

• USING A HUMAN FACE IN THE THUMBNAIL IS BETTER •USE BRAND COLORS FOR CONSISTENCY

• KEEP IT ASPIRATIONAL

• AVOID CLICK BAIT BUT KEEP IT INTERESTING

BONUS TIPS

• LOOK DIRECTLY AT CAMERA WHEN SPEAKING

• PLAN CONTENT AHEAD OF TIME

• TALK ON TOPICS YOU ARE CONFIDENT IN 4 BE POSITIVE, HONEST AND TRANSPARENT

• KNOW YOUR AUDIENCE

WANT TO LEARN MORE ABOUT YOUTUBE?

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