Booklet
Your Ego Kills Your Design
YOUR EGO KILLS YOUR DESIGN
THERE IS A PRINCIPLE OF BEING A GOOD DESIGNER
STOP TRYING TO MAKE A NAME FOR YOURSELF
DESIGN FOR THE USERS AND NOT FOR YOURSELF
DESIGN IS NOT A VEHICLE FOR SELF-EXPRESSION
DESIGN IS NOT ALL ABOUT YOU
YOUR DESIGN EXISTS TO BE USED
IT FAILED WHEN PEOPLE CHOOSE NOT TO USE IT
REMEMBER THE BEST DESIGN MEETS USERS' NEEDS AND LEAVES THE DESIGNER'S EGO OUT OF IT.
KILL YOUR EGO BEFORE YOUR EGO KILLS YOUR DESIGN