Young people can't use Facebook old people can't use Snapchat WHY?

Young people can't use Facebook old people can't use Snapchat WHY?

2 Main Reasons

Number 1 Tab Bar

SNAPCHAT HAS ICONS WITHOUT TEXT

Snapchat’s tab bar icons are completely ambiguous.ln both Snapchat and Instagram, almost every button appears without text. While teens are accustomed to icon-filled interfaces, adults still cling to keyboards.

FACEBOOK LABELS EACH ICON

Facebook, with its ever-growing list of menus, has opted to label each one. Users on the Facebook iOS app now see labels appear whenever they navigate to a different tab. Before adults have to ask their kids, “What does this do?" Facebook lets them know.

Number 2

SWIPING VS TAPPING

Snapchat works on swiping gestures

Facebook has simple tapping navigation

To bring your app ! to a wider audience make app appealing to

BOTH ENDS OF THE AGE SPECTRUM.

STRIKE A BALANCE BETWEEN 2

THANKS

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