You vs. Client
YOU VS. CLIENT
Most designers and clients position their relationship like this.
This manner of thinking puts you and your client in an adversarial relationship. It's your opinion versus their's.
But what about the client's customer?
Start talking about the client's customer in the very first meeting.
Position your client relationship as one team working to solve the needs of the client's customer.
Instead of saying things like this...
You should be saying things like this...
This approach changes the client relationship from adversarial to a collaborative partnership.