Booklet

author

Steve Mellor

Marketing

WTF Is a Funnel

marketing

Marketing

|

WTF is a funnel

A BEGINNER'S GUIDE TO WHY FUNNELS MATTER

EVER TAKEN AN ONLINE QUIZ?

THAT'S PART OF A FUNNEL.

DOWNLOADED A FREE EBOOK?

YUP,THAT'S FUNNEL TOO.

IN FACT FUNNELS ARE DESIGNED TO NURTURE AND QUALIFY LEADS.

WHY FUNNELS MATTER BECAUSE NO ONE LIKES A COLD CALL.

BAD EXAMPLE YOU WANT TO SELL AN ONLINE COURSE.

You wouldn't post once asking everyone to buy your product.

  • There's no trust established.
  • There's no nurturing being done.
  • There's no value exchange.

YOU WOULD BUILD A FOLLOWING FIRST AND ESTABLISH TRUST.

Once you establish trust with your customers, they'll buy from you without hesitation.

  • Offering value upfront with no strings attached.
  • Building trust with the potential buyer.
  • Nurturing the lead through the sales funnel stages.
  • When they believe you, they'll buy from you.

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