Booklet

author

Dain Walker

Marketing

Why Your Brand Strategy Matters

marketing

Marketing

|

Why Your Brand Strategy Matters

Many business owners assume the branding is just an... option

They could not be further from the truth

Branding is how you get your audience to come back for more.

'I don't drive a car, I drive a Tesla'

It's about engineering an experience and a perceived value they desire.

Why most brands are in trouble:

Management does not see the value in brand identity, 'what is our ROI?'

The people inside the company don't know why they do what they do.

Management thinks branding is just a logo with a new tagline.

The sales and marketing teams don't value each other enough.

Management don't understand who their target audience are.

Where brand strategy exists in your company:

Brand strategy is the missing piece of how your corporate strategy will captivate the hearts and minds of your audience.

Save this brand strategy index

1. Don't be ROI centric

ROI should only be measured when you're comparing alternative marketing options.

2. Be consumer centric

Focus on the promise your corporate strategy gives to users and back it up with a good experience.

3. Make a promise

Create a consistent value or experience that a consumer can expect from you, it must be consumer centric,

4. Communicate your promise

be creative about hoe you communicate your promise to your promise are always go beyond expectations so customers are delighted.

6. Strengthen your promise

The more consistent you are the stronger your promise becomes, be patient, be deliberate, be consistent.

Do you have a brand strategy for your business?

DM if you need help with yours.

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