Why conduct user research

Why conduct user research

1. To solve real problems

'You are not the user'

2 Save money and time

Helps you avoid designing or building things that don't matter

3. Human centred design

If you're not involving your users, you are not designing a (GOOD) user experience

DONT ASSUME...

• You know their problems
• They will behave as you expect them to
• You've thought of everything

People don't always

• say what they need
• do what they
• say they do
• do what's expected
• do what they think they do

PRO TIP: DON'T ASK THEM WHAT THEY WANT, ASK THEM WHAT THEY DO