Booklet

author

Laura Coughlan

Design

Why conduct user research

design

Design

|

Why conduct user research

1. To solve real problems

'You are not the user'

2 Save money and time

Helps you avoid designing or building things that don't matter

3. Human centred design

If you're not involving your users, you are not designing a (GOOD) user experience

DONT ASSUME...

  • You know their problems
  • They will behave as you expect them to
  • You've thought of everything

People don't always

  • say what they need
  • do what they
  • say they do
  • do what's expected
  • do what they think they do

PRO TIP: DON'T ASK THEM WHAT THEY WANT, ASK THEM WHAT THEY DO

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