Booklet

author

thebrandingsam

Marketing

Why cars are branded towards men

marketing

Marketing

|

Here are some crazy stats:

There are 1.4 million more women with a driving license than men...

Women buy 62% of all new cars in the US...

85% of car buying decisions are made by women...

You would think every manufacturer would shift their focus on women with these stats

Still, you rarely find brands that fully embrace female targeting

Why?

Women have no problem buying a brand that is targeted towards men

Men on the other hand...

We're not going to buy a ladies' car now are we?

Have you every looked at it this way?

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