Booklet

author

Ioana Adriana Teleanu

Design

Why and how to use a User Persona?

design

Design

|

Why and how to use a User Persona?
Personas help you get to know:

  • Your user
  • Who they are
  • What they like
  • What their pain points are

Personas help you discover things about your customers, such as:

  • Goals
  • Background
  • Age
  • Gender
  • Behaviors
  • Spending habits
  • Pain points
  • Needs

Main categories to include in your persona template:

  • Bare necessities
  • Pictures
  • Personality
  • Goals and Motivations
  • Pain Points

Optional categories to include in your persona template:

  • Channels
  • Quotations
  • Favourite brands
  • Favourite books, blogs

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