Why and how to use a User Persona?

Why and how to use a User Persona?
Personas help you get to know:

• Your user
• Who they are
• What they like
• What their pain points are

Personas help you discover things about your customers, such as:

• Goals
• Background
• Age
• Gender
• Behaviors
• Spending habits
• Pain points
• Needs

Main categories to include in your persona template:

• Bare necessities
• Pictures
• Personality
• Goals and Motivations
• Pain Points

Optional categories to include in your persona template:

• Channels
• Quotations
• Favourite brands
• Favourite books, blogs