Booklet
Why and how to use a User Persona?
Why and how to use a User Persona?
Personas help you get to know:
- Your user
- Who they are
- What they like
- What their pain points are
Personas help you discover things about your customers, such as:
- Goals
- Background
- Age
- Gender
- Behaviors
- Spending habits
- Pain points
- Needs
Main categories to include in your persona template:
- Bare necessities
- Pictures
- Personality
- Goals and Motivations
- Pain Points
Optional categories to include in your persona template:
- Channels
- Quotations
- Favourite brands
- Favourite books, blogs