Booklet

author

Chris Do

Design

What's More Important, the Logo or the Brand Name?

design

Design

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What's More Important, the Logo or the Brand Name?

What's more important of the two in branding: the logo or the name?

1. Both are essential branding but here's the one that holds the most importance

2. Your verbal identity (the name) informs your visual identity (the logo)

3. Without a brand name, a logo cannot be created

4. Images come to life through the use of words

5. Words are essential to creating imagery that speaks

6. A good name with a bad logo is dreadful

7. A bad name with a good logo is deadly

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