Booklet

author

Steve Mellor

Marketing

What You Need To Know To Grow In 2020

marketing

Marketing

|

Grow Your Instagram

What You Need To Know To Grow In 2020

WANT TO GROW IN 2020?

THEN MASTER THE SIX PILLARS...

POSTS

Posts do the heavy lifting in attracting the right audience.

Posts are highly curated and showing off your best work.

Pro Tip: Vary between Carousels, Single Posts, IGTV's, and Video Posts.

DM'S

All the best networking goes down in the DM'S.

Take time to cultivate relationships via DM and it will pay off huge dividends in the future. Think long-term

Pro Tip: Give more than you expect to get.

STORIES

Stories have a short shelf life of 24 hours.

Use these to engage with your audience by running polls, asking questions, or shouting out fellow followers.

Pro Tip: Curate these and save them as Story Highlights

IGTV

Instagram is actively trying to pump up IGTV and their video platform.

You'd be wise to find a way to integrate this into your repertoire.

LIVE

Live allows you to broadcast instantly to your followers.

This is important because it makes you vulnerable, real, and authentic if used correctly.

Pro Tip: Go Live around a new posts for a boost in engagement.

PROFILE

Your profile tells your audience everything they need to know about you.

This includes profile picture, bio, links, username, name, and feed.

Pro Tip: Use your face in your profile picture if you're not a brand. Your audience wants to know YOU, the person behind the account.

NEED MORE INFO ON A PILLAR?

Let me know in the comments and I'll DM you more info.

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