Booklet

author

Laura Coughlan

Design

What makes a UX Unicorn

design

Design

|

What makes a UX Unicorn

Empathy

Conducting user research

Usability Testing

Exploration

User Journey Mapping

Experience Mapping

Task Analysis

Evidence

Behavioural insights

Turning evidence into meaningful insight

Data Analytics

Experimenting

Interacting prototyping

Iterating

Psychology

Matching the business needs with human behavioural understanding

Persuasive Design

Philosophy

Information Architecture

Accessability

Security

Creative

Sketching

Wireframing

Interaction Design

Write Copy

UI

Visual Design

Branding

Write front-end code

Execution and Delivery

Front-end coding

Presentation

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