Booklet

author

Steve Mellor

Marketing

What Make A Good Lead Magnet

marketing

Marketing

|

What Make A Good Lead Magnet

THERE ARE SEVEN KEY INGREDIENTS

IT SOLVES A REAL PROBLEM

Effective lead magnets target one specific problem and provide an actual solution.

  • IT PROVIDES ONE QUICK WIN
  • This win should be something the customer can accomplish easily and helps establish momentum.

IT'S HYPER SPECIFIC

Think of this lead 'How to get your first 1000 followers on Instagram this week'

This example gives a goal, a date, and attacks a problem that most want answered.

IT'S EASY TO DIGEST

Craft the lead magnet as a simple 5-step PDF that can consumed in under 2 minutes

IT'S HIGH VALUE

The lead magnet should be a hot commodity. In our example, everyone wants the quick tricks on how to grow followers fast.

INSTANT GRATIFICATION

Don't make the customer wait or jump through hoops just to get this content. Pull them in quickly with something that's immediately accessible.

ESTABLISHES CREDIBILITY

Lead magnets should establish you as a credible teacher of this new information. It should make the customer want to come back to you for more advice on this topic.

SAVE THIS CHECKLIST

  • IT SOLVE A REAL PROBLEM
  • IT PROVIDES ONE QUICK WIN
  • IT'S HYPER SPECIFIC
  • IT'S EASY TO DIGEST
  • IT'S HIGH VALUE
  • PROVIDES INSTANT GRATIFICATION
  • ESTABLISHES CREDIBILITY

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