What Is Hierarchy In Design?

What Is Hierarchy in Design?

*Hierarchy is used to rank design elements.

*It influences the order you want your users to view elements.

*It's very important for the information architecture and content strategy.

Reminder people scan content

Visual hierarchy reduces the amount of effort needed to engage with your product.

Z-Pattern

Goal: get people to subscribe

1. Logo

2. Log in > Hero image

3. Helpful text

4. Call to action

F-Pattern

Goal: makes your website easy to read (see image below)

Design Elements

*Size & scale

*Color & contrast

*Perspective

*Typefaces

Tips

Take a step back from the visuals before beginning a design.

Define first the hierarchy of the content you want the user to interact with.

And don't forget to test it.