Booklet

author

Laura Coughlan

Design

What is Content Strategy and why is it important?

design

Design

|

What is Content Strategy and why is it important?

Content strategy

is bringing the right content to the right person at the right time, in the right context, & making sure it's accurate, up-to-date, & appropriate through ongoing engagement.

Why is content strategy important

1. It ensures that content is well structured, easily Found, useful, & usable is vital to improving hhe user experience of a website or application.

2. Regular design invested in ongoing communications helps * to ensure customer engagement with the organisation.

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