What is Content Strategy and why is it important?

What is Content Strategy and why is it important?

Content strategy

is bringing the right content to the right person at the right time, in the right context, & making sure it's accurate, up-to-date, & appropriate through ongoing engagement.

Why is content strategy important

1. It ensures that content is well structured, easily Found, useful, & usable is vital to improving hhe user experience of a website or application.

2. Regular design invested in ongoing communications helps * to ensure customer engagement with the organisation.