Booklet

author

Chris Do

Marketing

What is brand story telling

marketing

Marketing

|

Brand Storytelling is a marketing strategy that leverages compelling narratives...

Placing your customer at the heart of the story...

Staged with an emotional visual media experience...

Effectively distributed across your buyer's journey...

In order to empower customers' lives... And drive business results.

Build a Brand Story:

Every memorable story is built on a simple framework:

  • A character (your customer)
  • They have a proble
  • They meet a guide (your brand)
  • Who gives them a plan
  • And calls them to action
  • Failure would be devastating
  • The guide navigates them to success

Invite users into your story:

Your brand is not the hero, they are!

  • Create a vision of a better life
  • Help them overcome challenges
  • To act as their guide
  • Take them to a climatic scene
  • A story that ends happily

Anyone can be a hero if you tell the (brand) story right...

Brandflex helps your business develop a character and connect to your ideal audience through Technology, Data and Storytelling.

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