What happens after UX Research?

What happens after UX Research?

Data models

After collecting user data we go through a process of interpretation.

We create models to represent what important to know about our users.

“Find the best way to put your team or client in users’shoes.”

Russ Unger

When you finish your research:

You can create an Affinity Diagram.

Is a tool used to:

Gather, organize & interpret user data

Identify patterns of behavior

Synthesize large amounts of data

Share findings

What’s next?

After finding the insights and patterns, create Personas.

Personas:

Are documents used to build a better understanding of users' backgrounds.

Like:

• Age
• Location
• Occupation
• Biography
• Education
• Salary
• Activities
• Hobbies, etc.

What’s next?

After creating Personas create (if needed) UX Mappings.

UX Mappings:

Are used to understand user needs, behaviors, and mental models.

Use common tools like:

Empathy mapping Customer Journey mapping Experience mapping Service blueprinting, and many others.

What if you don’t have

enough budget?

I recommend you read the book:

The User Experience Team of One

It will explain to you all the steps to create a great UX Product with a low budget.

What's next?

UX Process 101 | PART 4

Ideate: Generate ideas

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