Booklet

author

Chris Do

Marketing

What are the main elements of an identity design?

marketing

Marketing

|

I already have a logo. What do I need more elements for?

By usingthe same elements across all media, the look of a company becomes consistent, more recognisable and hence more trustworthy.

The main identity design elements are:

1. Logo & Typeface

2. Color palette

3. Secondary graphics

When the logo is covered, the brand should still be recognisable based on the secondary graphics:

  • Photography
  • Illustrations
  • Graphic elemets

4. Alignment rules

Alignment rules explain how all the elements should be placed toeach other. They are created by defining axis, placement and proportions.

The elements need to be flexible enough to adapt to the different situations, where the brand is displayed.

Overview: Identity design elements

  • 1. Logo & Typeface
  • Color palette
  • Secondary graphics
  • Alignment rules

Better brand design for better business

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