Booklet

author

kalypso

Design

Visual hierarchy tips for Designers

design

Design

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Visual hierarchy tips for Designers.

Size matters

People read bigger things first. Here your eye goes to 'Size' before 'Matters'

Space and Order

New Post

In the first image, 'space and order' is higher in hierarchy than 'New Post' because its bigger and bold. In the second image, the two words are about equivalent, because of the black rectangle that highlights 'New Post'

Reading patterns

F patterns apply to text-heavy pages like articles or blog posts.

Z patterns apply to other sorts of pages, posters or websites. Information is not necessarily presented in paragraphs.

Typeface weight

The Most important attribute of a typeface is weight— the width of the strokes that compose its letters.

Text that is arranged on a curve or diagonal will automatically stand out against surrounding grid-locked text.An effective strategy used in Advertisements.

Color and tint

Bright colors stand out from muted colors or grayscale, while lighter tints appear more 'distant' and thus fall lower on the hierarchy than richer, darker ones.

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