Booklet

author

Dain Walker

Design

Using Fonts For a Brand

design

Design

|

Using Fonts For a Brand

Fonts are a huge component of your branding

Implement these few simple rules

Use families: Helvetica Now - Black

Great typefaces have families: Helvetica Now - Extra Bold Italic

Rather than having different fonts for headlines and sub-headlines, find one typeface that has variation of weight. This allows you to create smooth layouts of matching copy like this: Helvetica Now - Regular

Use Grids

Great type designers use grids to align all of their work like this.

It allows your design to be more aesthetically pleasing to the eye.

Use Rags

Bad Rag:

This is when you write a

paragraph and leave the ends of

the text blurb sporadic

like this which is annoying for

people to read.

Good Rag:

Keep your rag clean and neat

like this as it's a lot easier for

people to read and digest

your branding copywriting.

No Orphans

It's really important when you're writing big paragraphs on places such as websites, blogs and also content like that you don't leave any stragglers. This ruins the flow of your paragraph and is called an orphan.

Use Space

Don't have your type touch the edges of your design like this.

Use space with your type like

this, it looks better, reads easier

and allows your copy to breathe.

Skip a Weight

Great type should be easy to read but also playful.

Experiment with weights to give your type contrast.

Hope you enjoyed!

@DAINWALKER

victoryfront.com

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