Booklet

author

kalypso

Design

Typography tips

design

Design

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Typography tips

Useful Tips For Better Typography.

Avoid using Fonts of Same Classification

Do not use 2 sanserif / serif /slabserif /scrjpt together. If you are not confident,use only one font.

This is Helvetica Heading This is Montserrat sub heading

This is Helvetica Heading This is Helvetica sub heading

Justify Left (Rag Right)

Justify LeftLorem ipsum dolor sit amet, consectetuer adipiscing eliti sed diam nonummy nibh euismod tincidunt ut laoreet Justify LeftLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Left-justified text is even on the Left margin and ragged on the Right-margin.

People read from top to bottom and left to right Helps to find the edge and read copy much easier

Light Medium Bold Extra Bold

Light x Bold Medium x Extra Bold

Make the audience notice the difference

Font hierarchy

The Heading

Lorem ipsum dolor sit amet, consectetuer adipjscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam

A Subtitle

Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diam nonummy nibh

Context and Audience

Before you choose a font, you need to learn the purpose and target audience

Pink Lady Boutique

Font Suggestions

Gotham, Helvetica, Letter Gothic, Roboto, Montserrat, Akzidenz Grotesque, Avenir, Garamond, Gill Sans, Memphis, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Courier, Din Mittelschriftr Franklin Gothic, Frutiger, Futura,Rockwell, Sabon, Trade Gothic, Trajan and Univers.

Font Combination

- Mix serifs and sans serifs

- Create contrast

- Avoid pairing fonts that are too similar

- Limit your number of fonts

Font Combination Tools

www.fontjoy.com

www.fontpair.co

www.typ.io

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