Booklet

author

Ismail El Azizi

Design

Typography Top Hacks

design

Design

|

TYPOGRAPHY TOP HACKS

  1. WE READ WORD BY WORD
    We don't read letter per letter. Reading is basically recognising shapes of words stored in our brains
    - Focus on words not letter
  2. DON'T FORGET CONTEXT
    There are no good or bad typefaces Only bad use of typeface. our choices should hinge on where and how will the design be viewed
  3. ALIGN TEXTS PROPERLY
    Align to left edge, for horizontal align to baseline. Avoid right and 'justified' alignment, it does not result in inconsistent white space.
  4. CHANGE BIG THEN BIGGER
    When you change, change bigger! Let the variation be recognizable to create a strong hierarchy. The best way to do is by doubling the size.
  5. TO 75 CHARACTERS
    Reading long lines of text is tiring for our eyes. Our eyes need constant pauses which are provided by line breaks. The ideal width of a line of text is from 45 to 75 characters-including spaces.
  6. LINE-HEIGHT/FONT-SIZE
    Remember This:
    Line-height = 120-160% of the font-size depending on the typeface
  7. PEOPLE DON'T READ
    Whatever you do, people usully don't read They JUST scan , So:
    - Use icons and illustration to help draw the meaning very quickly
    - Have clear headlines to help users scan
    - Ensure enough contrast

RECAP

  • We read word by word
  • Don't Forget Context
  • Align Texts Properly
  • Change big then bigger
  • 45 to 75 characters
  • Line-height / font-size
  • People don't read
  • It's Typeface not Font

More booklets by Ismail El Azizi

More Design booklets

Your recently viewed booklets

  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
See all booklets