typography mistakes

Typography Mistakes

Visual Alignment

Visual alignment also called optical alignment means making your alignment optically correct until it looks right.

Applies to the spacing of certain characters, cap T , W , V , Y A C , S , Q O, or the numeral 1 & 6 on a three line heading or heading of more than 2 lines with one line beginning with any of these letters.

No tracking for lowercase

In typography, letter-spacing, also known as tracking, refers to an optically consistent degree of increase or decrease of space between letters to affect visual density in a line of text.

Lowercase letters are meant to sit pretty close together so their shapes can flow together. Positive tracking is good for Uppercase and small caps.

Optical adjustments

Just like visual alignment for some cap letters, optical adjustments are good for commas as well as apostrophes, dashes and quotations marks.

Typefaces are not only there to be read, you also see them.

Doesn't matter much for body paragraphs. it's not difficult to manually hang punctuation in headlines, subheads, and other large settings. For inDesign try optical margin alignment.

Contrast only when needed

Contrast defines hierarchy, creates emphasis, suggests the relationship and relative importance of content, and can control how quickly text is read. There are number of techniques you can use to establish contrast in your designs.

Only one technique is needed, usually So make something bold or underlined, or italic, or ALL CAPS, or I e tt e r s p a c e d , or a different Size, or a different font, but not everything together. It's just unnecessary.

Only one technique is needed, usually. So make something bold, or underlined, or italic, or all caps, or letterspaced , or a different size, or a different font, but not everything together.

Heading size matters

Calculate heading and body type using ratio's, (Golden ratio , 3:4 ratio, check my post what font size to use for more info.)

Large Headers

Headers should be large enough to stand out—to contrast with the body text in some meaningful way. But they shouldn't be so large or bold that they outweigh the body text

Fine Headers

Headers should be large enough to stand out—to contrast with the body text in some meaningful way. But they shouldn't be so large or bold that they outweigh the body text

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