Booklet

author

Adarsh Shandilya

Design

Typographical Contrast

design

Design

|

Introduction to Typography

TYPOGRAPHICAL

CONTRAST

How to use contrast to improve your Typography?

WHAT IS TYPOGRAPHICAL CONTRAST?

It is the use of different design principles to create contrast between typographical elements.

Contrast first

WHY CONTRAST?

Contrast emphasizes the important elements of the design, letting the secondary elements command less attention. This results in an improved communication of the overall design message.

TECHNIQUES

Using Weights

Using Color

Using Mixed Cases

Using Different Point Sizes

Using Them All

USING WEIGHTS

Use different weights of the same typeface.

USING COLOR

Use different colors on the same font.

USING MIXED CASES

Use both Upper case and Lower case on the same font.

USING POINT SIZES

Use different point sizes, double the point size as î rule of thumb.

MIX IT UP

Mix up the techniques and experiment.

HOPE IT WAS HELPFUL

MORE ON TYPOGRAPHY SOON!

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