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Jeremy Mura

Design

Typo tips 7 rules for better typography by Erik Spiekermann

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Design

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Typo tips 7 rules for better typography by Erik Spiekermann

1. Capitals

Never use capital letters to accentuate words in running copy. Use small caps instead.

When you need to use capitals, for something like an acronym or abbreviation, use small caps.

2. Connections

There are three different ways to connect or separate words: the hyphen -, the en dash -, a little wider than the hyphen, and the em dash β€”, wider still.

3. Quotes and apostrophes

The apostrophe is simply a raised comma, the shape of a ’9 in most typefaces. Think beginning as 66 and ending quote as 99.

4. Old style figures vs tabular

The apostrophe is simply a raised comma, the shape of a ’9 in most typefaces. Think beginning as 66 and ending quote as 99.

5. Ligatures

A ligature is the visual or formal combination of two or three letters into a single character. E.g. ff, fi, fl, ffi. Ligatures keep letters from overlapping and improve legibility.

6. Not justified

Avoid flush settings. It’s better to use ragged-right composition, either with or without hyphenation

7. Bullets

Use bullets or centered points instead of hyphens (-) when you list items.

Type Matters- ERIK SPIEKERMANN

GREAT DESIGNERS HAVE GREAT TYPE

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