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kalypso

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TYPE GUIDE

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TYPE GUIDE

To emphasize is to make something important, but excessive emphasize on type can ruin your work.

Emphasize Give special importance or value to (something)

Overemphasize Excessive emphasize

Underemphasize insufficient emphasis

How to add emphasize to serif type.

OPTION 1 | GENTLE EMPHASIZE

If you need a gentle emphasize for a word in a sentence with serif font - use italics

OPTION 21 STRONG EMPHASIZE

If you need a strong emphasize for a word in a sentence with serif font - use bold italics.

Over & Under emphasize on serif type.

EXAMPLE I UNDEREMPHASIZE I MIXING BOLD & ITALICS

Mixing bold & Italics together is not good This is an example of underemphasize.

EXAMPLE I OVEREMPHASIZE I COMPLETE BOLD ITALICS

Typing something fully in bold italics to show importance is also not good with serif.

How to add emphasize to sans-serif type.

OPTION I GENTLE EMPHASIZE

If you need a gentle emphasize for a word in a sentence with Sans-serif font - use an underline

OPTION 2 1 STRONG EMPHASIZE

If you need a strong emphasize for a word in a sentence with Sans-serif font use bold weight

Over & Under emphasize on sans-serif type.

EXAMPLE I UNDEREMPHASIZE I ITALICS

Italics dont give emphasize to a sans-serif type as it does for a serif, italics in sans-serif gives only a slant in type

EXAMPLE I OVER EMPHASIS I BLACK VARIANT FOR BODY COPY

Using black weight in small size to emphasize something makes it overemphasized

More Details

When you are giving importance to a word, which has punctuation after the word - don't give importance to the punctuation

This is an example, but

Be careful with the Heading to Body font-size ratio

example

This is an example to show heading and body font size ratio.

Skip a font weight to create better emphasize on type

Light Regular Bold

Light Bold

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