To emphasize is to make something important, but excessive emphasize on type can ruin your work.
Emphasize Give special importance or value to (something)
Overemphasize Excessive emphasize
Underemphasize insufficient emphasis
How to add emphasize to serif type.
OPTION 1 | GENTLE EMPHASIZE
If you need a gentle emphasize for a word in a sentence with serif font - use italics
OPTION 21 STRONG EMPHASIZE
If you need a strong emphasize for a word in a sentence with serif font - use bold italics.
Over & Under emphasize on serif type.
EXAMPLE I UNDEREMPHASIZE I MIXING BOLD & ITALICS
Mixing bold & Italics together is not good This is an example of underemphasize.
EXAMPLE I OVEREMPHASIZE I COMPLETE BOLD ITALICS
Typing something fully in bold italics to show importance is also not good with serif.
How to add emphasize to sans-serif type.
OPTION I GENTLE EMPHASIZE
If you need a gentle emphasize for a word in a sentence with Sans-serif font - use an underline
OPTION 2 1 STRONG EMPHASIZE
If you need a strong emphasize for a word in a sentence with Sans-serif font use bold weight
Over & Under emphasize on sans-serif type.
EXAMPLE I UNDEREMPHASIZE I ITALICS
Italics dont give emphasize to a sans-serif type as it does for a serif, italics in sans-serif gives only a slant in type
EXAMPLE I OVER EMPHASIS I BLACK VARIANT FOR BODY COPY
Using black weight in small size to emphasize something makes it overemphasized
When you are giving importance to a word, which has punctuation after the word - don't give importance to the punctuation
This is an example, but
Be careful with the Heading to Body font-size ratio
This is an example to show heading and body font size ratio.
Skip a font weight to create better emphasize on type
Light Regular Bold