Booklet

author

Seema Batavia

Marketing

Turn Your Brand Into a PR Powerhouse

marketing

Marketing

|

Turn Your Brand Into a PR Powerhouse

Public Relations, or PR is one of the main ways to get your brand in front of the masses. It's a key strategy you shouldn't ignore.

DEPENDING ON YOUR BUSINESS, YOU SHOULD BE CRAFTING YOUR PR STRATEGY FROM THESE:

RADIO
There are three types of radio: terrestrial (FWAM), internet, and satellite. errestrial and satellite are meant to have the highest brand-building benefits. If you have an older audience, prioritize radio.

MAINSTREAM TV
Landing a guest spot on any national TV show will make your brand skyrocket. because the competition is news or morning show and work your way up.

NEWSPAPERS & MAGAZINES
Getting into print publications can have the dual effect of online links if they have a weo version. Get to know the editors &freelancers who write, and make sure your content is solid.

BLOGS & ONLINE PUBLICATIONS
These are a must — wider exposure, live links to your Cite, permanent record of your content, easy access to content, keyword benefits.
Seek out interview opportunities, guest blogging, book excerpts & infographics.

Special Mention:

PRESS RELEASES
You use these when either broadcasting information or emailing a certain piece of news to individuals at media outlets.

YOUR SPECIFIC PR STRATEGY WILL BE A COMBINATION OF THESE. WHICH ONES WOULD YOU PICK FOR YOUR BRAND? TELL ME IN THE COMMENTS!

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