Booklet
Turn Strangers Into Clients
Turn Strangers Into Clients
People go through stages before becoming your client
1. Awareness
They know you exist.
2. Interest
Something unique about you has gained their attention.
3. Trust
Your behavior is trustable.
4. Consideration
They want your product, but they are determining if it gives them value.
5. Purchase
They believe your product gives them value.
6. Experience & Advocacy
Turn strangers into clients by:
*Having a social presence
*Being different from the crowd
*Building a community
*Being consistent in your branding
*Creating products & services full of value
*Emphasizing your value
*Asking for feedback and testimonials