Booklet

author

Michael Janda

Business

Trust

business

Business

|

TRUST

TRUST: We don’t use this word often enough when we talk about sales and marketing.⁣

But isn’t it all about trust?⁣

You go to a favorite restaurant because you trust that you’ll have a great meal.⁣

You see a new movie because you trust that the director will deliver entertainment. ⁣

You buy a new car because you trust that it will be reliable and include the features you desire.⁣

We make choices every day because we trust a brand promise. ⁣

A brand promise is a statement made by an organization to its customers stating what customers can expect from their product and services. – MBASkool.com⁣

The same holds true with your clients. They must trust you to buy from you. Trust is built over time. Most people won’t buy from you during the first interaction because you have not built trust with them, yet...⁣

How to Build Trust with Potential Clients⁣

  • Build a Relationship through Multiple Interactions
  • Show Genuine Interest in Their Business and Success
  • Show Case Studies of Successful Past Projects
  • Ask Smart Questions and Understand Real Problems
  • Be On Time with Communication and Meetings
  • Don’t Hard Sell, Let a Paid Engagement Come Naturally

Repeat clients? They already trust you. As with their favorite restaurant, they expect the results they’ve received in the past. Be sure to deliver again in the future.

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