Booklet

author

Ismail El Azizi

Design

To Design You Have to Kill Your Darlings

design

Design

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TO DESIGN YOU HAVE TO KILL YOUR DARLINGS

IS THERE AN ELEMENT OF YOUR DESIGN THAT YOU REALLY LOVE?

THAT YOU THINK IT'S THE PRETTIEST THING YOU'VE DESIGNED?

IF YES, THEN GET RID OF IT. KILL IT!

FALLING IN LOVE WITH AN ELEMENT MAKES IT HARD TO SEE ITS FLAWS

IT MAKES YOU LOSE THE ABILITY TO SEE BEYOND

THE ABILITY TO CRITIQUE HONESTLY AND WITHOUT BIAS.

THE ABILITY TO BE OBJECTIVE ABOUT YOUR WORK

KILL YOUR DARLINGS. THERE ARE ALWAYS BETTER SOLUTIONS

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