Booklet

author

Ismail El Azizi

Design

To Design is Much More Than

design

Design

|

TO DESIGN IS MUCH MORE THAN

SIMPLY TO ASSEMBLE, TO ORDER, OR EVEN TO EDIT

IT IS TO ADD VALUE AND MEANING

TO ILLUMINATE, TO SIMPLIFY, TO CLARIFY, TO MODIFY,

TO DIGNIFY, TO DRAMATIZE, TO PERSUADE

AND PERHAPS EVEN TO AMUSE

TO DESIGN IS TO TRANSFORM PROSE INTO POETRY.

PAUL RAND

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