Tips for non-designers color

Tips for non-designers color

GENERALLY PICK 1 TO 3 COLORS AVOID USING TOO MANY GRAND COLORS. COLOR IS SUBJECTIVE

PICK BASED ON AUDIENCE, COMPETITORS CULTURE, LOCATION, AGE GENDER, TRADITIONS, SOCIETY & BELIEFS. THIS ROLE CAN BE BROKEN

CONTRAST USE LIGHT SHADES AND DARK SHADES FOR YOUR MAIN OR SECONDARY COLORS

USE IMAGES TO DRAW COLOR FROM, YOU CAN ALSO BORROW COLORS FROM OTHER WORK ONLINE. NO ONE OWNS

UNLESS ITS LIKE COCA COLA RED / CADBURY PURPLE...

THEY TRADEMARK THEIR STUFF

COMPLEMENTARY COLORS IS ALWAYS A SAFE OPTION DECAOSE IT’S MORE 'BALANCED FOR THE EYES. E.G BLOE / ORANGE, PURPLE/ YELLOW...

RGB = RED, GREEN, RLUE. THIS IS FOR ANYTHING ONLINE / DIGITAL

CMYK = CYAN, MAGENTA, YELLOW, BLACK. THIS IS FOR ANYTHING PRINT

PMS = PANTONE BETTER QUALITY, COST MORE. THIS IS FOR PRIN1 AND SCREEN PRINTING

COLOR CAN EVOKE EMOTION, A MOOD OR VIBE SO PICK WISELY. BALANCE BETWEEN LOGICAL CHOICE AND GUT FEEL.

COLOR SHOULD BE FUN, ALWAYS EXPERIMENT