Booklet
These Brands Will Blow Your Mind
These Brands Will Blow Your Mind
In this day and age, standing out as a brand is important. You need to get creative.
Some brands have an amazing job with their advertising. Here are a few:
THE ECONOMIST
Takeaway: The best advertising techniques actively involve their audiences. In this case, bypassers are an essential part of the message.
FORMULA TOOTHCARE
Takeaway: To drive home a claim (like "builds strong teeth"), rethink the format and make it part of the message.
OLDTIMER RESTAURANT
Takeaway: Disrupt an unexpected scenery with an ad where the audience gets, quite literally, immersed in.
PANASONIC NOSE HAIR TRIMMER
Takeaway: Go beyond the format's dimensions and let other elements (like electric poles and wires in this case) interact with the ad.
THE DAY AFTER TOMORROW
Takeaway: Set yourself apart by taking your ad somewhere nobody goes! Dare to be different.
CADBURRY
Takeaway: There's no need to be perfect - play with the idea of the product being used, such as the packaging being teared apart! AS A BRAND, ONE OF THE BEST WAYS TO STAY MEMORABLE IS TO DO SOMETHING DIFFERENT. GO SOMEPLACE NO ONE DARES TO GO. SET YOURSELF APART AND GET PEOPLE TALKING!