Booklet

author

Seema Batavia

Marketing

These Branding Blunders Will Destroy You

marketing

Marketing

|

These Branding Blunders Will Destroy You

It can take years for a company to build credibility through branding, but only moments to lose it.
Make sure you're avoiding these massive branding blunders:

  1. Lacking consistency across channels.
  2. Deviating from brand guidelines.
  3. Stoic, rigid messaging directed at no one.
  4. Not defining your focus and leaning into it.
  5. Poor storytelling concepts or methods.
  6. Lack of focus on PR
  7. Not thinking through offers before rolling them out.
  8. Unfit brand partnerships.
  9. A poorly thought- out logo.
  10. Ignoring social media
  11. Failing to think globally.
  12. Blindly following trends

YOUR BRAND EQUITY HINGES ON YOUR OVERALL BRANDING STRATEGY. MAKING ANY OF THESE BLUNDERS CAN SET YOU BACK MONTHS OR YEARS - DON'T LET THAT HAPPEN!

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