Booklet
Seema Batavia
Marketing
These Branding Blunders Will Destroy You
These Branding Blunders Will Destroy You
It can take years for a company to build credibility through branding, but only moments to lose it.
Make sure you're avoiding these massive branding blunders:
- Lacking consistency across channels.
- Deviating from brand guidelines.
- Stoic, rigid messaging directed at no one.
- Not defining your focus and leaning into it.
- Poor storytelling concepts or methods.
- Lack of focus on PR
- Not thinking through offers before rolling them out.
- Unfit brand partnerships.
- A poorly thought- out logo.
- Ignoring social media
- Failing to think globally.
- Blindly following trends
YOUR BRAND EQUITY HINGES ON YOUR OVERALL BRANDING STRATEGY. MAKING ANY OF THESE BLUNDERS CAN SET YOU BACK MONTHS OR YEARS - DON'T LET THAT HAPPEN!
