The Stroop Effect in Ux What Do You Need to Know?

The Stroop Effect in Ux What Do You Need to Know?

Let's do a quick experiment and have some fun at the same time!

Read each word out loud.

Read each color out loud.

How did that go? This one took longer right?

This is the Stroop Effect!
Color and text match? Faster reading
Color and text mis-match? Slower reading

Where to use?
When users benefit from minimal thinking and being
When users benefit from more thinking and being

Basically, don't
GO
STOP