Booklet

author

Michael Janda

Business

The Six P's of Finding Clients

business

Business

|

The Six P's of Finding Clients

P01/POSITION ⁣
You must intentionally position your business in the market.
What is your unique value proposition?
How are you specifically positioned in the market?
Why should someone hire you over your competitors?
What makes you stand out from other creatives?⁣

P02/PORTFOLIO⁣
You must have a portfolio that supports your market position.
Does your portfolio support your position?
Do you show enough examples of the type of work you are pitching to motivate a client to hire you?
Do you have data to show results of past projects?⁣

P03/PEOPLE⁣
You must build a lot of relationships with people.
Do you have a list of potential clients you can target?
Are you reaching out to individuals at the target client’s company to build awareness and relationships?
Are you following up with people after you meet?
Are you tracking your communication with potential clients to ensure you are contacting them regularly?⁣

P04/PRESENT⁣
You must be present where the clients are.
Do you attend business networking events?
Are you present at your client’s offices for meetings (or on video conference)?
Do you take clients to lunch to build relationships?⁣

P05/PERSISTENT⁣
You must be persistent in your efforts to find clients.
Are you being persistent in your sales efforts?
Do you make sales a daily activity in your business?⁣⁣

P06/PATIENT⁣
You must have be patient. Finding clients takes time.
Have you taken the time necessary to build client relationships?
It takes time to meet people and build client relationships. It doesn’t happen overnight. Be patient. Work your relationships. Give it time.⁣

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