Booklet

author

thebrandingsam

Marketing

The science of being addicted to a brand

marketing

Marketing

|

Brands get you addicted by conditioning you into releasing dopamine

Now what the heckdoes that mean?

Dopamine is the chemical in our brain responsible for making us feelgood.

Brands use storytelling

If you hear a great story or watch an amazing video your brain releases dopamine into your 'happy system'.

Now when that story is linked to a brand...

You will be conditioned

Your brain will release dopamine into your system as soon as you see that brand.

Dopamine is addictive, so we will subconciously go back to the things that make us happy.

In this case... your brand

Build addictive brand through storytelling

How addicting is your brand?

Hold up!

Did you know social media uses dopamine as well to keep you addicted?

Harry will tell you all about it

Go check @marketingharry for the sequel to this post.

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