Booklet

author

Dain Walker

Marketing

The psychology behind buying

marketing

Marketing

|

The psychology behind buying

The market is value driven

Not price driven

This water costs $1

And the other... 5

Same fluid

Whats the difference

Marketing

  • The way you package a product can dramatically change its percieved value.
  • Price is merely a perception of the customers personal value system.
  • When people challenge your prices, maybe it's time to... re-package.

Change your marketing

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