Booklet

author

Dain Walker

Marketing

The Price is a Myth

marketing

Marketing

|

The price is a myth

Client says you're expensive

What they're really saying is they don't see enough value

No person measures value the same way

THIS IS WHY THE PRICE IS A MYTH
If you want to get the price you're asking for the client needs to understand the value they're recieving.
Since the price expectation & value percieved is different for everyone, the price is just becomes an imaginary number.

So how do you find the client value?

IDENTIFY THE PROBLEM
The client has seeked you out as a product or service in hopes to solve some form of a problem.
The better you can link how that the product or service can solve their problems, the more value they see

SOLVE THE PROBLEM
Never lower your price, this will only cause the client to lose trust in you and your service.
Focus the conversation on showing how you can solve the problems with your product and service.

  1. Speak with confidence
  2. Never discount the price
  3. Focus on the value given
  4. Have multiple packages
  5. Look for the clients problem
  6. Give clients testimonials
  7. Write the value on paper

Is it time you stop giving discounts?

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