Booklet

author

Dain Walker

Marketing

The price is a myth

marketing

Marketing

|

The price is a myth

Dropping your prices is a bad habit

People use dropping price as a way to build value on the sale

Price drops create doubt in the clients mind.

They will think..."what else don't I know"

The value on your proposition goes down and you sell yourself short.

When the value of your product exceeds the price clients will buy.

  1. Find out why they want your service I product.
  2. Learn what problems you will be solving them
  3. Bridge the gap between these and the value of what you have is worth more than their money.

Become value driven
Never price driven

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