The Power "YOU" in Design

THE POWER "YOU" IN DESIGN

THEY SAY "YOU" IS THE MOST POWERFUL WORD ENGLISH

IT HAS THE POWER TO ESTABLISH A RELATIONSHIP BETWEEN YOU AND YOUR USERS

AND GRAB THEIR ATTENTION AUTOMATICALLY

IT BRINGS THEM INTO THE STORY

TO MAKE THEM DISCOVER HOW USING YOUR PRODUCT MAKES A BETTER VERSIONS OF THEMSELVES

Example: SEE HOW OLARK ARE USING "YOU" TO PRESENT THEIR VALUE PROPOSITION

Example: AND HOW SLACK ARE USING IT TO BRING THEIR USERS INTO THE STORY

INSTEAD OF JUST TELLING USERS ABOUT YOUR BUSINESS, HAVE A CONVERSATION WITH THEM USING "YOU"