Booklet
The Power "YOU" in Design
THE POWER "YOU" IN DESIGN
THEY SAY "YOU" IS THE MOST POWERFUL WORD ENGLISH
IT HAS THE POWER TO ESTABLISH A RELATIONSHIP BETWEEN YOU AND YOUR USERS
AND GRAB THEIR ATTENTION AUTOMATICALLY
IT BRINGS THEM INTO THE STORY
TO MAKE THEM DISCOVER HOW USING YOUR PRODUCT MAKES A BETTER VERSIONS OF THEMSELVES
Example: SEE HOW OLARK ARE USING "YOU" TO PRESENT THEIR VALUE PROPOSITION
Example: AND HOW SLACK ARE USING IT TO BRING THEIR USERS INTO THE STORY
INSTEAD OF JUST TELLING USERS ABOUT YOUR BUSINESS, HAVE A CONVERSATION WITH THEM USING "YOU"