Booklet

author

Yehor Haiduk

Design

The perfect client brief

design

Design

|

The perfect client brief

General questions and questions about the company

  • Who makes decisions in your company?
  • What is the purpose of your company?
  • Company benefits
  • What is USP (Unique Selling Proposition) of your company?
  • Why did your users choose you?
  • How did they hear about you?
  • Why they become your client?
  • Will you take part in the creation of a site (application) as an expert?
  • What is your goal for the site?
  • Who will work with content in the future site?
  • What is your experience and opportunities in your field?
  • What are your plans for several years ahead in terms of development?

Questions about competitors

  • Who are your main competitors that can have a large influence on your business?
  • What is the value that they offer to their customers?
  • Can you implement something that you don’t have currently in your value that your competitors have?
  • How are they developing and find their customers?
  • What do you expect to be doing in five years?

User Environment

  • Who is your client?
  • How much are users loyal to your company compared to others?
  • What problems do your customers have when working with the product?
  • What are the causes of the problems?
  • How do you see the solutions?
  • What problem should the site or application solve?

Product questions

  • What is the purpose of the product?
  • How is the product positioned within the company?
  • Product Strengths
  • Do you plan to expand and create a new product?
  • What becomes a key factor in choosing a product?
  • What is the Deadline?
  • Is there a reference benchmark?
  • Are there pre-defined colors?
  • Are there any design elements associated with your company? (fonts, icons, images, etc.)
  • Do you consider your brand material to be more traditional or modern?
  • What do you want to achieve with the design?

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