The magic reveal

The magic reveal

DONT MAKE THE

SAME MISTAKE I DID

ALWAYS START WITH A DISCOVERY CALL

DONT MAKE ASSUMPTIONS KNOW WHAT THE SCOPE IS HAVE A CLEAR BRIEF

1. WHAT PROBLEM ARE YOU SOLVING?

2. WHO IS THE TARGET AUDIENCE?

DON’T START DESIGN WITHOUT DEING ODJECTIVE WITH THE CLIENT

DESIGN IS SUBJECTIVE WITHOUT CONTEXT AND PURPOSE

DONT ASSUME YOUR CLIENT WILL APPROVE YOUR • WORK WHEN THEY SEE IT

GUIDE THEM WITH A PROVE PROCESS NEVER RUSH INTO DESIGNING A LOGO, OR IDENTITY

REMEMBER, AVOID THE MAGIC REVEAL