Booklet
The magic reveal
The magic reveal
DONT MAKE THE
SAME MISTAKE I DID
ALWAYS START WITH A DISCOVERY CALL
DONT MAKE ASSUMPTIONS KNOW WHAT THE SCOPE IS HAVE A CLEAR BRIEF
1. WHAT PROBLEM ARE YOU SOLVING?
2. WHO IS THE TARGET AUDIENCE?
DON’T START DESIGN WITHOUT DEING ODJECTIVE WITH THE CLIENT
DESIGN IS SUBJECTIVE WITHOUT CONTEXT AND PURPOSE
DONT ASSUME YOUR CLIENT WILL APPROVE YOUR • WORK WHEN THEY SEE IT
GUIDE THEM WITH A PROVE PROCESS NEVER RUSH INTO DESIGNING A LOGO, OR IDENTITY
REMEMBER, AVOID THE MAGIC REVEAL