The identity design process

The brand strategu is done and the brand attributes defined.

Okay, what now? Where do I begin?

Look at how the problem was solved visually by others:

• The competition
• Trends
• History
• Other induries

Stylescapes

Based on your visual research and the brand attributes, create a few direction (stylescapes). These will be presented to the client.

Concept Development and Finalization

The client has chosen a direction. You now create all elements of the identity design (Logo, type-face selection, color palette, graphic element, alignment rules).

Production

The client has approved the final concept. You design the deliverables and send them to production.

Documentation

Create a simple style sheet or a more comprehensive style guide. This shows everyone, how to use the identity desgin elements.

Summary: Identity design process

• Visual research
• Stylescapes
• Concept development and finalization
• Production
• Documentation

Better brand design for better business