Booklet

author

Chris Do

Marketing

The identity design process

marketing

Marketing

|

The brand strategu is done and the brand attributes defined.

Okay, what now? Where do I begin?

Look at how the problem was solved visually by others:

  • The competition
  • Trends
  • History
  • Other induries

Stylescapes

Based on your visual research and the brand attributes, create a few direction (stylescapes). These will be presented to the client.

Concept Development and Finalization

The client has chosen a direction. You now create all elements of the identity design (Logo, type-face selection, color palette, graphic element, alignment rules).

Production

The client has approved the final concept. You design the deliverables and send them to production.

Documentation

Create a simple style sheet or a more comprehensive style guide. This shows everyone, how to use the identity desgin elements.

Summary: Identity design process

  • Visual research
  • Stylescapes
  • Concept development and finalization
  • Production
  • Documentation

Better brand design for better business

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