The identity design process
The brand strategu is done and the brand attributes defined.
Okay, what now? Where do I begin?
Look at how the problem was solved visually by others:
- The competition
- Other induries
Based on your visual research and the brand attributes, create a few direction (stylescapes). These will be presented to the client.
Concept Development and Finalization
The client has chosen a direction. You now create all elements of the identity design (Logo, type-face selection, color palette, graphic element, alignment rules).
The client has approved the final concept. You design the deliverables and send them to production.
Create a simple style sheet or a more comprehensive style guide. This shows everyone, how to use the identity desgin elements.
Summary: Identity design process
- Visual research
- Concept development and finalization
Better brand design for better business