Booklet

author

Jeremy Mura

Design

The Design Cocktail

design

Design

|

The Design Cocktail

How do you create a nice mix that results in powerful design?

  • Texture
  • Colour
  • Customer centric
  • Contrast
  • Messaging
  • Shape

TEXTURE

- Adding texture or a pattern allows the brand to feel unique

COLOUR

Every brand needs it's signature colour.

CUSTOMER CENTRIC

- Does your design target the right audience?

- Is your audience on the beach?

- Are you customers living inland?

CONTRAST

- Every unique drink has it's main flavour spirit used.

- When you mix is with other flavours you create a mashup of something new.

MESSAGING

- Power words

- Emotional words

- Simple headlines

- Uncommon language

- Weird Combinations

Example

Drunken Sailor.

Sand in the crack.

SHAPE

- Each design should have it's unique shape used

- If it's a package design can you own a specific shape in the market?

ARE YOU MIXING A DESIGN COCKTAIL?

COMMENT BELOW

@THEJEREMYMURA

JEREMYMURA.COM

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