Booklet

author

Ioana Adriana Teleanu

Design

The 4 Rules of Design Thinking

design

Design

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The 4 Rules of Design Thinking

The Human Rule

No matter what the context, all design activity is social in nature, and any social innovation will bring us back to the "human-centric point of view".

The Ambiguity Rule

Ambiguity is inevitable, and it cannot be removed or oversimplified. Experimenting at the limits of your knowledge and ability is crucial in being able to see things differently.

The Redesign Rule

All design is redesign. While technology and social circumstances may change and evolve, basic human needs remain unchanged. We essentially only redesign the means of fulfilling these needs or reaching desired outcomes.

The Tangibility Rule

Making ideas tangible in the form of prototypes enables designers to communicate them more effectively.

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