The 4 M's of marketing

A lot of people learn about the 4 P's of marketing

But that's old school from 1960 to be exact

Instead think of the 4 M's

1. Market

A well defined target market that you know inside out.

2. Message

The defined message statement description why your potential customer wants to do business with your company.

3. Media

Decide a cost-effective way to communicate the message statement to the target market. Pick the media that your target audience uses the most.

4. Measure

Measure your results and analyse them.

Knowledge is power if you know which things worked best.

The 4 M's of marketing

WHo are you targeting? Know them inside out.

• Message

Decide what you want to tell them.

• Media

Find the most cost effective media that they use.

Measure

Knowledge is power. Know what works and get better every time.

New school new rule