Booklet

author

Laura Coughlan

Design

The 10 laws of simplicity (keep it simple, stupid)

design

Design

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The 10 laws of simplicity (keep it simple, stupid)

  1. Reduce

The simplest way to achieve simplicity is through thoughtful reduction

Perfection is achieved, not when there is nothing more to addI but when there is nothing left to take away/ - Antoine de Saint-Exupéry

  1. Organise

Organisation makes a system of many appear fewer

  1. Time

Savings in time feels like simplicity

  1. Learn

Knowledge makes everything simpler

  1. Differences

Simplicity and complexity need each other

  1. Context

What lies in the periphery of simplicity is definitely not peripheral

  1. Emotion

More emotions better than less

  1. Trust

In simplicity we trust

  1. Failure

Some things can never be made simple

  1. The One

Simplicity is about subtracting the obvious, and adding the meaningful

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