Target Market Research 101

Target Market Research 101

TARGET Your MARKET is the specific group of people you want to sell services to

SO WHERE DO YOU START WITH MARKET RESEARCH

Compile data current customers

• Age
• Spe
• Location
• Language
• Spending Power & Patterns
• Interests
• Stage of Life

Go through your ANALYTICS and AUDIENCE INSIGHTS

Conduct competitor research on social media

BE CLEAR ABOUT THE VALUE OF YOUR OFFERING